Fuselle
I developed a custom illustration style for Fuselle, creating warm, character-based visuals that extend and enrich their brand identity. The set features soft colors, rounded shapes, and a modern, expressive tone that brings their brand communication to life.
Illustration
Sep 18, 2025
I collaborated with Fuselle to craft a unique illustration direction that strengthens and expands their existing brand identity. The goal was to introduce a visual style that felt warm, approachable, and memorable—something that could communicate personality without relying on heavy text or complex design. I created a series of soft, pastel-toned character illustrations built around rounded forms, subtle textures, and simple expressive details. These visuals now serve as a flexible system Fuselle can use across digital platforms, marketing, and brand storytelling, adding clarity, charm, and consistency to their communication.
